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Welcome back for another Season!

In this Episode, I review Jordan Peterson’s battle with the College of Psychologists of Ontario and demonstrate that the issue is not at all what you’ve been told.

It is not an epic battle between a free speech crusader and a government limiting free speech.

Peterson is wrong on the micro issue of his Profession. But he has played this brilliantly for persuasion and business. Find out how.

The first rule of persuasion is Attention. A good way to get attention is to not be boring.

Different results require different actions. Part of change is dropping business strategies with outdated utility.

When faced with a problem or crisis, Jocko Willink reframes the situation with one word: GOOD.