Timing is everything when it comes to securing funding for your start up or small business. Too early, and you may not have the track record to attract investors. Too late, and you risk missing out on opportunities that could propel your growth. So, how do you know when the time is right?

Start by evaluating your financial reporting. Are your books accurate, up-to-date, and reflective of your business’s true potential? Investors value transparency and reliability. Next, consider your growth trajectory: Do you have a clear vision and strategy for scaling? Funding should accelerate growth, not compensate for operational gaps. Finally, assess your team. Strong leadership and a dedicated team inspire confidence in potential funders.

The right time to seek funding is when you’ve built a solid foundation and can demonstrate how additional capital will lead to tangible growth. Whether it’s refining your financial reports or leveraging fractional controllership services like those we recommend, ensure you’re prepared before making the ask.